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creative direction’s importance published by daylon hicks

Creative direction varies across industries. Take fashion and tech for example, in fashion, it’s fast and trend-driven, showcased through seasonal collections and runway shows. In tech, it’s more deliberate, using storytelling to highlight product features and value. What makes each unique is the creative process behind it.

Leanne Amann, Group Creative Director currently at Anomaly, led the Zales “Own It” campaign, redefining the brand's direction which a strong brand presence. Joshua Hauth, Founder and Creative Director of Yeshi, crafted the crisp and attention-grabbing 3D art direction for the MacBook Pro that aligns perfectly with Apple’s branding. Ana Prado, currently at M+C Saatchi Group contributed to Bayer’s “The Number that Matters” visual campaign, crafting a distinctive typography style paired with softer tonal colors that made the message more approachable and easier for audiences to understand.

Amanda Burger, currently a Creative Director at Highdive worked on the Audi and Amazon Go campaign. sparking audience curiosity through the journey and its unexpected possibilities. Shannon Roy, who emphasizes storytelling in her work, showcased this in structuring getaround’s branding, highlighting small details that drew diverse audiences to the company as a whole.

Joe Haddad, now Creative Director at Alright Studio, worked on the graphic and packaging system design for Fridges that feels vibrant alongside the Alright Studio team. Lauren Scarlett, an art director and designer, brings her unique creative lens to Typeface Studio’s website, where she combined aesthetics with functionality to push branding. Friend of a Friend, founded by Jerry Zheng and Fiona Zhang, expressed their creative direction through graphics for their Happy Hour event with Good Arthur. Luke Rogers led the creative direction for Willson, the third LP from Ashe, working closely with Ashe to bring the album to life visuallyl. Danielle LaRoy, Creative Director and Co-founder of Goodside Studio, led the verbal identity, copywriting and brand positioning for Puck that provided a refreshed presence.