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creatives and technology published by daylon hicks
Creative direction differs greatly across industries, shaped by the unique goals, audiences, and timelines each one demands. Take fashion and tech, for example. In fashion, creative direction is fast-paced and trend-driven, often expressed through seasonal collections, visual campaigns, and runway shows that capture the cultural moment. It thrives on bold aesthetics, innovation, and immediacy, with designers constantly reinventing styles to stay ahead.

In contrast, the tech industry takes a more deliberate and strategic approach. Creative direction in tech revolves around storytelling that communicates product functionality, user experience, and long-term value. It’s less about fleeting trends and more about building trust, clarity, and emotional resonance, whether through product launches, brand films, or immersive digital experiences, but how do creatives emphasize this technology.

Zoey Zhu’s approach to design is not only visually compelling but also redefines functionality through a creative lens. In her work at IDEO as well, there’s a clear sense of experimentation that gives her projects a distinctive energy and depth. ZZ pushes her experimentation in music by blending ambient sound with a technological edge, creating a unique and forward-thinking atmosphere in her work also felt through notes of moss. Sean Jones aka Humid Daze, showcases his creative vision by leveraging advanced motion design technologies in his work with Maven Creative, seamlessly blending design with innovation. Will Coyner has contributed to projects such as Across the Spider-Verse, Machine Zone, Dawngate and more using advanced digital tools as a concept artist and illustrator to design immersive worlds that’s realistic. 

Sam Voong centers her work on experimentation across digital practices such as editorial design, typography, and art direction showcased in projects like Listening Garden (2024), Hands on Deco, and more. Ash Herr, also known as Empowa, showcases her understanding of technology by teaching it through visually engaging methods across socials while also applying these approaches within her own works. Tina Tarighian focuses on the future of AI and the fundmentals through presentations. Chia Amisola explores creative work in ways similar to ZZ, yet brings her own voice through design contributions at Figma and the release of her music. Both Tania Luo and Dev Makker leverage technology through 3D design, creating works that’s next level.