jooglife studios published by daylon hicks

How Jon Changz integrates his creative vision with his brand jooglife studios is proof of the power of using fashion and community as vehicles to push culture forward. Through his work, he bridges the gap between style, storytelling, and social consciousness, building something that goes far beyond selling vintage clothing. His presence in Oakland’s fashion scene reflects a deep understanding of how culture can be celebrated, preserved, and evolved across various disciplines, all while staying rooted in community engagement.

At the core of his work is a commitment to cultural relevance. He’s created more than just a brand or a retail space, it’s a hub for creativity, dialogue, and identity. The vintage pieces he curates aren’t just about aesthetic appeal or nostalgic value, they represent stories, eras, and legacies. Each item carries history, and in sharing them, he creates a direct link between past and present, allowing younger generations to connect with cultural narratives that might otherwise fade.

But his influence goes far beyond curation. His active involvement in Oakland’s fashion and creative communities reflects a broader mission: to show how culture is not static, it’s living, breathing, and constantly being reshaped. Through events, collaborations, and his presence in local spaces, he champions the importance of showing up, creating visibility, and fostering a sense of belonging.

Whether it’s hosting his own pop-up event “Exchange Studios Market” alongside Gigi’s Haus, focusing on community and the importance of connecting with other local creatives or simply using his platform to highlight pieces with a story, he continues to push the agenda that culture when handled with care and intention can transform how we see ourselves and each other.