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a deeper dig of joshua to
08.04.25

The tech industry has shown a mixed but increasingly optimistic response to the rise of wearables. While some remain skeptical about their mainstream adoption, there's no denying that wearables are rapidly reshaping our vision of the future blending technology seamlessly into daily life. 

Joshua To, Vice President of Product Design for AR, AI, and Wearables at Meta, and the founder of Soup, has taken a forward-thinking approach to this evolving space. His strategy focuses on integrating intuitive design with cutting-edge technology, emphasizing creativity and user experience. By partnering with iconic eyewear brands such as Ray-Ban and Oakley, he has helped push the boundaries of what wearables can be, transforming them from purely functional devices into stylish, desirable accessories.

In episode 32, we dive deep into his` journey tracing the path that led him to his current role at Meta, where he bridges the worlds of design, technology, and innovation. We explore how the creative energy of the Bay Area continues to shape his perspective and daily life, and how he constantly challenges himself to dig deeper as a creative. He’s very technical in his work and he shares insights on that meticulous design process and how he blends functionality with emotion to create meaningful user experiences. 

We also discuss the growing role of AI in shaping how we navigate the future, and how its integration into products is transforming the way we interact with technology. From his collaborations with Ray-Ban and Oakley to his straightforward vision for Meta’s wearable products, he emphasizes the vital role wearables now play in society, not just as tech gadgets, but as essential tools that enhance communication, accessibility, and personal expression in an increasingly connected world.

For him, there’s a constant drive to push innovation forward an essential mindset in the tech industry, where progress is always at the forefront, but his ability to seamlessly incorporate creativity into that forward momentum.