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kohai published by daylon hicks

Kohai is a global artist services company rooted in entertainment, tours, live events, and marketing with a mission to grow and support emerging artists worldwide. Working alongside talents like Jay Park, Wave to Earth, Yerin Baek, and pH-1, they are committed to highlighting AAPI artists and delivering their live performances to global audiences.

In an age where representation remains an ongoing and often complex dialogue, they continue to push forward with purpose, redefining what it means for AAPI artists to fully own and shape their narratives. Their work challenges reductive stereotypes and resists being confined to narrow definitions of identity, instead embracing the full spectrum of Asian and Pacific Islander experiences. Through music, visual art, storytelling, and performance, they carve out space where authenticity isn't just allowed, it's essential. This reclamation of voice isn’t just about being seen; it’s about being understood on one’s own terms.

Their approach goes far beyond visibility. It’s about honoring the richness, diversity, and nuance of Asian cultures without compromise or dilution. Rather than adapting to external expectations, they build platforms and create work that centers community, ancestry, and lived experience. By doing so, they invite audiences into a deeper, more textured understanding of what AAPI identity can look like, one that celebrates complexity and resists erasure.

Their latest tour, the 2025 KNOVV US Better Tour, in partnership with the label you.will.knovv, is a reflection of this mission. Featuring artists like Tabber, miso, and Rad Museum, the tour is more than just a series of concerts, it’s an immersive cultural experience. It’s about closing the distance between artists and fans and inviting audiences into the world that you.will.knovv uniquely creates.

What began as a small, passionate group of music lovers has evolved into a powerhouse redefining representation in the music industry. Their foundation in creative integrity and professionalism has driven their expansion, but it’s their vision that continues to set them apart.