kohai published by daylon hicks

Kohai is a global artist services company rooted in entertainment, tours, live events, and marketing with a mission to grow and support emerging artists worldwide. Working alongside talents like Jay Park, Wave to Earth, Yerin Baek, and pH-1, they are committed to highlighting AAPI artists and delivering their live performances to global audiences.

In an age where representation remains an ongoing dialogue, they constantly push forward, redefining what it means for AAPI artists to own their narratives. This work goes beyond visibility; it’s about honoring the richness of Asian cultures without compromise.

Each artist on their roster brings a distinct identity, and they highlights these nuances proving that art is anything but monolithic. Through curated projects, thoughtful collaborations, and immersive events, they are shaping an ecosystem that reflects the dynamic and multidimensional nature of the artists they represent.

Their latest tour, the 2025 KNOVV US Better Tour, in partnership with the label you.will.knovv, is a reflection of this mission. Featuring artists like Tabber, miso, and Rad Museum, the tour is more than just a series of concerts, it’s an immersive cultural experience. It’s about closing the distance between artists and fans and inviting audiences into the world that you.will.knovv uniquely creates.

What began as a small, passionate group of music lovers has evolved into a powerhouse redefining representation in the music industry. Their foundation in creative integrity and professionalism has driven their expansion, but it’s their vision that continues to set them apart: to build something that doesn’t just exist within the industry but actively reshapes it.