studio ferris published by daylon hicks

Founded in 2024 by Joanna Mae-Noel Ferris, Studio Ferris emphasizes the presence and potential of menswear within San Francisco’s vibrant creative scene. Rooted in a deep appreciation for fashion as both an aesthetic and cultural language, they showcase menswear not only as a means of dressing but as a platform for dialogue, reflection, and innovation.

They also place importance on how pieces can serve as visual entry points into broader conversations of culture. They blends fashion with other creative mediums such as art, music, photography, and written word. The result is a body of work that challenges traditional boundaries and highlights the versatility of menswear as a form of storytelling.

The pieces presented by Studio Ferris carry a strong sense of restraint and minimalism, focusing on refined detail, nuanced tailoring, and intentional simplicity. This subtle approach allows for deeper exploration into why fashion matters—not only as an outlet for creativity but as a critical form of self-expression and social commentary. In doing so, Studio Ferris contributes to a growing movement that celebrates fashion as a thoughtful and transformative cultural practice, especially within the ever-evolving fabric of San Francisco.

From their preview with Le Point in mid-February to their official opening in early March, Studio Ferris has built momentum through intentional, community-focused gatherings. These early showcases offered a glimpse into their creative process and highlighted menswear as a cultural tool, inviting guests into meaningful conversations around identity, expression, and belonging.