the team published by daylon hicks

Since its inception in 2020, arabbitshole has gone through a steady evolution, marked by growth and a noticeable shift in the quality and intention behind its content. What began as a solo project has transformed into a collaborative brand rooted in exploration, creativity, and depth. Fast-forward to 2025, arabbitshole has expanded into a team of three, each bringing a unique set of skills that elevate the work beyond surface-level aesthetics where we dig deeper.

Daylon Hicks (pictured middle), the founder of arabbitshole, has been the driving force behind the platform’s vision since day one. Through deep research, intentional writing, and thoughtful development, he continues to shape the core of arabbitshole’s content. His role extends beyond creative direction, he architects the themes, tone, and direction of the brand’s storytelling. As the curator and director of the “deeper dig” conversation series,

Diego Paredes (pictured left) plays a key role in the team’s process, dedicating his focus to researching events across the Bay Area and beyond. His work is rooted in staying connected to the cultural undercurrents, uncovering underground happenings, local movements, and emerging ideas that inform and inspire the brand’s creative direction.

Tony Holman (pictured right) leads the visual direction of arabbitshole, focusing on both videography and photography. With a cinematic approach and a natural feel for mood, he captures visuals that are both precise and emotionally resonant. Whether documenting an event, framing a portrait, or crafting a full visual narrative, his work carries a signature rawness and depth.