the new company published by daylon hicks

The New Company offers a unique approach to storytelling, pushing narratives beyond the surface and creating deeper, more meaningful connections with audiences. A key aspect of their work lies in understanding that brand recognition is not just about logos or catchy visuals; it’s about how a brand is expressed in ways that resonate with people on a large scale. While elements like logo evolution, graphic design, and visual identity are central to their work, the real magic is in how they approach storytelling, elevating it to a realm of creativity and innovation that sets them apart.

Founded in 2018 by Matt Luckhurst (Executive Creative Director) and Seth Mroczka (President), The New Company has built a reputation for excellence through both its impressive portfolio and the dedication of its team. Whether through design, strategy, or marketing, every project reflects a level of thoughtfulness and expertise that is rare. From the start, their mission has been to craft compelling brand narratives that go beyond aesthetics, stories rooted in the core of each brand, enabling authentic emotional connections with their audiences.

Their client roster speaks volumes about their capabilities and passion. Notable collaborations include EA Sports, Postmates, Grailed, Nike, C4, Muuto, AG1, C2 Motion Pictures, and the Utah Jazz, among others. These partnerships highlight the company's ability to tailor their storytelling approach across industries, ensuring each brand’s voice is distinctive, cohesive, and impactful. Whether they’re reinventing a brand identity or uncovering deeper layers of history, the team consistently delivers work that bridges past and present, creating modern, dynamic experiences that resonate today.