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virgil normal published by daylon hicks

Virgil Normal, founded by Shirley Kurata and Charlie Staunton based in Los Angeles, California, is anything but ordinary. They push the boundaries of creativity and self-expression, bringing a  very unique energy to their clothing designs that reflects a deep-rooted passion for individuality. More than just a brand, they also place their focus as a cultural hub, actively collaborating with independent designers, artists, and creatives to build a vibrant, inclusive community. 

Their work is a celebration of authenticity, seamlessly intertwining fashion with various mediums of art, design, music, and more to create a experience that emphasizes world-building. In doing so, they redefine the meaning of collaboration, viewing it not merely as an act conducted on social media, but in a way that’s meaningful which pushes culture forward. Their collabortion with Cesar Villalba, a design studio and creative direction captures this presence to the core.

The collaboration drew inspiration from the era of the early ’90s and 2000s, when soccer jerseys weren’t just athletic wear but cultural markers that carried energy from the field into everyday style. Channeling that nostalgia, the collection leaned into a palette of saturated reds, electric blues, sharp neon accents, and unexpected contrasts that felt both playful and bold. Each piece nodded to the oversized fits and graphic details of the time, while reimagining them with a modern sensibility that feels relevant today. Models Tiffany Leah Chung, Tucker Phillips, Steve Lee, and Charlie Staunton embodied the spirit of the collection effortlessly blending sport and style. Their presence highlighted how the jerseys transcend the field, transforming into statements of individuality and cultural expression.

Virgil Normal’s designs throughout each release are deeply reflective of who they are, always carrying a sense of experimentation alongside community. This spirit continues to evolve, extending across various mediums, yet always tying back to fashion at the core.